Build Wealth. Protect Legacy.

We architect financial strategies using properly structured Life Insurance. From business wellness programs to becoming your own bank.

Strategic Financial Solutions

We provide advanced structures to help you keep more of what you earn and protect what you build.

Infinite Banking

Stop financing everyone else's lifestyle. We teach the Infinite Banking Concept (IBC) using properly structured Whole Life Insurance policies.

  • We use proprietary Your Family Bank software
  • Get 100% out of debt in 10 years or less
  • Recapture interest paid to banks
Get Your Date

Business Wellness (SIMRP)

For businesses with 10+ employees. Implement a plan that gives employees access to up to $150/month in benefits with no change to take-home pay.

  • Zero Net Cost to employer
  • Significant FICA tax savings
  • Increases employee retention
Get a Proposal

Final Expense Insurance

We are one of the top Final Expense agencies in the state, serving clients in almost all 50 states thanks to modern technology.

  • Day One coverage options
  • No medical exams required
  • Rates never increase
Get Covered
Who We Are

Gulf South Regional Headquarters

The Squire Group is honored to serve as the Regional Headquarters for BetterLife in Louisiana, Arkansas, East Texas, and Mississippi.

BetterLife is a member-owned fraternal benefit society, not a Wall Street corporation. This means we answer to our members, not shareholders. It allows us to offer superior products, community grants, and a culture of service that is rare in the insurance industry.

Learn About Member Benefits
BetterLife Logo

A Different Kind of Life Insurance Company

Leadership

Results-Driven. Client-Focused. Built Different.

Mark Squire

Mark Squire

Managing Partner

21+ years of experience. Expert in Infinite Banking and Business Structures. Passionate about teaching families how to break the cycle of debt using Life Insurance.

Racheal Squire

Racheal Squire

CEO & Visionary

The heart of The Squire Group. Racheal drives the vision, culture, and client experience, ensuring every interaction is rooted in care.

Vanessa Robinson

Vanessa Robinson

Licensed Agent & Educator

A powerhouse educator who simplifies complex concepts. Vanessa specializes in helping families secure proper protection and final expense planning.

For Licensed Agents

Two Ways to Build Your Career

We offer distinct paths for agents looking to build wealth and serve their communities.

1. BetterLife Regional HQ

Join our core team. We are looking for agents who want to build a stable career in Final Expense and Life Insurance with a company that offers pensions, benefits, and true community impact.

  • Competitive Commissions & Renewals
  • Fraternal Benefits & Community Grants
  • Trips, Bonuses, and Direct Mentorship
Join BetterLife Team

2. Citadel Benefits (B2B)

Partner with us to offer the SIMRP Business Wellness program. This is a massive opportunity for agents to enter the B2B market and close high-revenue commercial accounts.

  • High-Value Commercial Contracts
  • Full Implementation Support
  • "Blue Ocean" Sales Opportunity
Join B2B Division

Ready for a Conversation?

Whether you are a business owner looking for tax savings, a family ready to get out of debt, or an agent looking for a home—we are here.

Email:
mark@squiregrouplife.com
Phone:
318-716-2881

Send a Message